YMCA of Greater Boston

To provide undergraduate business students with a real-world experiential learning opportunity that combines teamwork, data analysis, critical thinking and recommendations for a specific client. The project will focus on a thorough marketplace and competitor analysis and delivering strategies and tactics for marketing, operations, and future growth. This project analysis and recommendation provide a fully vetted approach to future strategies and management opportunities. The first phase report will include specific marketplace data summary and competitive analysis for the client company and then will be followed at the conclusion with a comprehensive plan to consider and move forward within 2026 and beyond. At least eight student teams will be assigned to this project. Each team will follow a process provided by the faculty focusing on YMCA of Greater Boston’s key objectives. During the project each will be working independently on that team’s report. At the conclusion of the project in late December, each team will present their team report in-person to the client.